Tag Archive: Interactive Product Showcase


Roll back to 1985, when Chip Morningstar and Joseph Romero in designing LucasFilm’s multi-palyer online game Habitat.  This is when the word ‘Avatar’ was coined in its then context. Since then Avatars, Actors and Characters have some terms that describe the virtual representation of the player or user in varied contexts.

In the recent years, a stigma of focused effort has been constituted to establish a social context between the learner and the learning platform (be it any form of learning content).

In simple and practical terms, a Character or Avatar creates a social representation of a real person into a designated role within the learning program. Relating this to the current Healthcare Learning and Educational landscape, the involved persons are majorly Physicians, Students, Clinicians, Academicians and other allied healthcare professionals. Each individual applies to its specific competency role in the industry.

As we speak about the industry specific title, each title is entitled to a role which performs its designated role in a Practice-Based environment. A Practice-Based environment demands only and only Practice in Practical.

The challenge here is how does e-Learning transform learning to be virtual yet practical. How can e-Learning in it’s inorganic matter deliver results similar to that of organic and practical methods.

Avatars play the bridging role here. An Avatar can play various social roles.

Expert/ Instructor/ Coach: Here the character is modeled after an expert or knowledgeable human – most commonly a senior surgeon, professor, training manager/head or expert in the field such as a regulation,etc. Effective use of this role with the help of an Avatar ensures social engagement between the character (Avatar) and the student through a conversational tone, interaction, and feedback.

Learner/ User: An Avatar of learning establishes the emotional presence of the learner into the learning scenario. It simulates the learner’s belongingness within the learning context and situation. An Avatar created with situational and curriculum based contextual engagement allows the emotive mind of the learner to dwell into imaginative and experiential learning.

C0-learners or Peers: Avatars of co-learners or learning buddies create a sense of being accompanied. It helps eliminate the loneness factor of the learner and builds a scope of togetherness into the learning environment.

Immersive e-learning

In the study, We Learn Better Together: Enhancing e-Learning with Emotional Characters (2005) by Heidi Maldonado et al., it is discovered that the presence of a Co-learner resulted in learners performing better. Students with a Co-learner scored significantly higher than students without a Co-learner.

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Google has brought many a resourceful applications through Google Labs.

Google Earth is a virtual globe, map and geographical information program that was originally called EarthViewer 3D, and was created by Keyhole, Inc, a company acquired by Google in 2004. The product was re-released as Google Earth in 2005.

Google launched the Google Maps API in June 2005 to allow developers to integrate Google Maps into their websites.

The list goes long with Google books, calendar, news, search, videos, wave and so on.

Last year Google launched its new high-tech 3D product- Google Body. Google Body is a detailed 3D model of the human body. You can peel back anatomical layers, zoom in, and navigate to parts that interest you. Click to identify anatomy, or search for muscles, organs, bones and more.

One can also share the exact scene being viewed by copying and pasting the corresponding URL.

Google Body, which is already available in web form, can now run on Android tablets that use the 3.0 Honeycomb version of Google’s mobile operating system. Using 3D graphics capabilities of the latest tablets such as Motorola’s Xoom, the hardware is now good enough to properly display a 3D-heavy app such as Google Body, which lets you look at your organs, muscles and bones.

It looks like a pretty cool way to explore the human body – just like earth or maps, you can strip away layers (i.e. skin, bones, etc.), rotate it in 3D, and search for body parts before having them highlighted in the app. Teachers are gonna have a gala time giving anatomy classes to students.

There are people who want to buy similar products. They just don’t know how your product can help. They want to learn as much as they can prior to talking with a sales rep.

Prior to buying cars, customers spend over 2 months researching models and brands before arriving at a showroom. They download brochures, visit web pages before they actually decide buying their latest mobile phone.

Guess how much research one would put, before purchasing a complex business solution/ product. What is that you offer to help the customer select your product.
Your sales rep will have the chance to demo or feature the product only when either the customer contacts the rep or the rep connects to the customer.

Will you ignore open prospects who are always there, searching, researching and hunting for products? If yes, well the your sales process only gets to hardly 10% of the active customer base at any point of time.

Whats the deal then?

OFFER FREE PRODUCT TRAINING TO THE OPEN CUSTOMER MARKET.

This not only adds as a powerful tool to your marketing arsenal but also initiates a silent-sales cycle much before you even know about it.

Some key areas you may consider in such presales customer trainings are:

* Level of depth: Access the level of features/ details you may want to provide to the customer to make informed decisions.
* Customer Speaks: Include customer testimonials and how each customer benefitted by your product.
* Self-help/ Self-explore: Design functions for your customer to self-explore your product features and benefits.
* Gift them: After they explore your training, gift them with tokens to be redeemed with a sales-rep appointment.
* Comparative Manual: A comparative product manual which maybe downloaded or recieved at the customer email.

There are many such empowering presales widgets that help/ train your customer of how they pride their decision with your product.

Early to train, early to win. Try it to earn it.

Ben

Customer Training

Online Training for Customers