I received an email today…

Dear XYZ,

After much consideration, we’ve decided that it is time to shutdown Amplify. On behalf of the team, I want to thank you for being part of our journey. It is important to us that we shut down the service in the most responsible and considerate manner possible. Towards that end there are two things that you should consider:

  • First, we’ve arranged with Clipboard (a new service under entirely different ownership and management) to give you an account on their service, which is currently accessible by invitation-only. You can accept this invitation and register your account now.
  • Second, from the registration page, Clipboard will allow you to easily request that your old clips be preserved in Clipboard. If you don’t want them converted, then do nothing. We can’t guarantee that we’ll be able to convert all of your older clips, but if the demand is sufficient, we will do our best.

They say, “We’ve had a wonderful run and we are grateful to everyone for taking the journey with us…….Clipboard will hold Amplify’s databases in trust and if there is sufficient interest they will provide a migration tool to import Amplify clips into Clipboard.”

Wonderful run? And no thought of the audience? Is this the birth of the death of social media?

Seriously, I do not want to join another Social Platform that predates to grow. Goodluck Clipboard!!!

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